Hī epitomises what it means to be a Māori brand; a New Zealand brand.
High quality, sustainable, pure goods and services are the traits that set New Zealand products apart on the global trade market.
Hī mussels embody all these qualities and more, which is why we are able to proudly display the FernMark licence logo.
With consumer trust in New Zealand riding high around the world, there has never been a better time to carry this tick of approval.
FernMark tells the world that Hī is a brand to be trusted, a brand with integrity and authenticity.
The FernMark Licence Programme is managed by the New Zealand Story Group which is also the custodian of the New Zealand FernMark.
The NZ Story Group is a government initiative working to enhance New Zealand’s international reputation beyond natural beauty. It is part of the Government Business Growth Agenda that aims to lift exports to 40 per cent of GDP by 2025.
As Hī looks to introduce its infused and marinated mussel products to international markets in Australia, America and Europe, customers can be assured Hī lives up to the high standards required to carry a FernMark licence.
Building on this, Hī will, in the next 6 months, seek accreditation to the international ISO 14001 Environmental (Sustainability) Standard, giving globally recognised validation to our environmental credentials.
Read more about FernMark here.
